Target cost per action (CPA): If you want to optimize conversions, you can use Target CPA to help increase conversions while targeting a specific cost per action (CPA). Smart bidding is a set of automated bid strategies that use machine learning to optimize conversions or conversion value in each and every auction - a feature known as “auction-time bidding.” It also factors in a wide range of auction-time signals such as device, location, time of day, language, and operating system to capture the unique context of every search.īelow are Smart Bidding strategies you can use: If you want to focus on conversions, consider using Smart Bidding to take much of the heavy lifting and guesswork out of setting bids.
If you run video ads and aim to increase product or brand consideration, you can use cost per view (CPV). If you run video ads and want to increase views or interactions with your ads, you can use cost-per-view (CPV) or cost-per-thousand-impressions (CPM) bidding. You can use cost-per-thousand viewable impressions (vCPM) bidding to put your message in front of customers. If you want to increase brand awareness, focusing on impressions maybe your strategy. Cost-per-click (CPC) bidding may be suitable for your campaign. If you want customers to take direct action on your site and use conversion tracking, then it may be best to focus on conversions, and smart bidding lets you do that.įocusing on clicks could be ideal for you if you want to generate traffic to your website. For bidding, you’ll want to consider five basic types of goals, along with your current campaign settings. Depending on which networks your campaign is targeting and whether you want to focus on getting clicks, impressions, conversions, or views, you can determine which strategy is best for you.Įach bid strategy is suited for different kinds of campaigns and advertising goals. Google Ads offers several bid strategies tailored to different types of campaigns.
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